CHAPTER I
INTRODUCTION
1.1
The
Background
In globalization era, home industry is increasing,
especially local products. Everyone knows and likes Tofu, one kind of cheap and
delicious food which is sold everywhere. Tofu has been popular food of
Indonesian society. The popularity of Tofu is unlimited because not only its
taste is good but also it is easy to make and can be processed into various
meals as well as the price is cheap. Additionally, Tofu is one of food that has
high protein and the quality is equivalent to animal protein. Tofu is usually
consumed by many people, both children and adults.
As
we know that every city has famous local food, and so does Sumedang. Sumedang
has the most famous food, namely Tahu Sumedang. Tahu Sumedang is different from
the other tofu.
Tahu
Sumedang is one of traditional food in Sumedang. Tahu Sumedang is rich in
protein because the basic material is from soybeans containing high protein. Consuming
protein is certainly very good for the growth of the body, especially for
children.
The
inovation that I have of Tahu Sumedang is Tahu Kremes. Tahu Kremes has special
characteristics such as crispy and delicious and can be used as souvenir from Sumedang.
Everyone likes Tahu Sumedang very much beacause its high nutritious and without
preservative.
1.2
The
Purpose
In running a
bussiness, an entrepeneur has the purpose why she/he establishes the bussiness.
The followings are the purposes of our business:
·
To increase local
product
Time after time, many local products
are often overlooked. Therefore, we intend to increase the exitance of local
product in Sumedang, namely Tahu Sumedang.
·
To share bussiness
experience
This
bussiness has good prospects to be developed by many people. And then, if we
share this bussiness experience to others, Tahu Sumedang will be widely known
by many people.
·
To improve market
opportunities and prospect
·
To get high profit
Besides our product can be known by
many people, getting high profit is one of our goals in increasing the progress
of the bussines.
1.3. Business Vision And Mission
A. Business Vision
“Be
a competitive product in quality and quantity in the global market, do not
pollute the environment, and create a traditional concept.”
B. Business Mission
·
To open market opportunity.
Even though many competitors are range
in the same business, but we work around with the different innovation of the
products that already exist. That with better taste of the innovation,
affordable price, and highly nutritious. We believe that Tahu Sumedang is able
to compete in the market.
·
To provide the best service to consumers.
Service is one of important aspects
in increasing the quality of the business. We must be better doing the
excellent service to consumers.
·
To make Tahu Sumedang as the favorite food.
We will always increase the quality
of our product that Tahu Sumedang can be favorite food for many people.
·
To maintain the quality of the product and environment.
Not polluting the environment is one
of our reference to make Tahu Sumedang be more quality.
·
To maintain the purity of product.
With maintaining the purity of our
product, to become Tahu Sumedang has good taste.
CHAPTER II
FEASIBILITY STUDY
2.1 Specification of
Product
Tahu can be sold
in Original Tahu Sumedang and Tahu Sumedang Kremes. Here is the price of our
product:
·
Original Tahu Sumedang
/ Cup (4 pcs) Rp. 2.500,00
·
Tahu Kremes / Cup (4 pcs) is Rp. 3.500,00
·
Lontong is Rp. 500,00
·
Sambal is Rp. 1.500,00
The price can be changeable
according to market conditition. Tahu is usually packed by using Bongsang and
Cangkedong.
2.2 SWOT Analysis
Before
we do the business activities, we must pay attention to the problems and
threats which can disturb our business activities in the future and we have to
find the opportunity that is profitable to run our business. Therefore, we must
make business plan by using SWOT analysis. They are:
·
Strength
·
Weakness
·
Opportunity
·
Threat
By
SWOT analysis, we can find the strength, weakness, opportunity, and threat of the
business that can increase our product.
Here
is the SWOT Analysis of Tahu Sumedang:
A.
STRENGTH
1.
Tahu Sumedang is the famous local product.
Tahu Sumedang has known by many
people. It can be one of our strength that can be able to increasing our
business.
2.
High nutritious and rich of protein.
Being made from high quality
soybeans makes Tahu Sumedang highly nutritious and rich of protein. It can be
consumed by all people, such as children, tennagers, and adults.
3.
Crispy and delicious
Because Tahu Sumedang has different
from appearance. It is crispy outside and soft inside.
4.
Favorite food.
Because the taste of Tahu Sumedang
is different from another tofu, it makes our product excellent as a favorite
food.
5.
Affordable price.
Just with Rp. 5.000,00 you can enjoy our product that
has high taste.
6.
No preservative.
To maintain the purity of our
product, in the production of Tahu Sumedang we do not used preservative.
Because, preservative is not good for our health.
7.
Having a lot of marketing relation.
B.
WEAKNESS
1. Not lasting food.
Because it is without preservative
and has high water content, it makes our product not durable.
2. Easily cracked.
The soft texture of tofu makes our
product easily cracked if it is not maintained properly.
C.
OPPORTUNITY
1. Easily to get.
Because our product is sold
everywhere, even at side streets along West Java road, it makes it easy for
consumers to buy Tahu Sumedang with affordable price.
2. Not
only as a main meal, but also a snack and a sourvernir.
Many people enjoy Tahu Sumedang as a
snack. Moreover, you can make our product as a souvernir from Sumedang.
3. A lot of shops along the street.
There are a lot of shops along the
street that can increase the target of our business.
4. The culture of consumerist society.
D.
THREAT
1. A
lot of competitors from other snack products.
Because
of many competitors who sell the similiar product, it makes a threat for our
business.
2. Expensive
soybeans as the main material.
2.3
Marketing
Mix (4P Concept)
In
marketing, there are four basic elements of marketing activities. They are
called 4P; product, price, place, and promotion. To provide customer’s
satisfaction, the 4P Concept is necessary to be set up well by concerning what
customers need and want.
A.
Product
The
product is TAHU KREMES. It is from selected and high quality materials. Has a
delicous taste, and good for our health.
B.
Price
The
price of our product is very competitive and cheap, and it can be bought by
everyone. Original Tahu Sumedang / Cup
is Rp. 5.000,00 contains 4 pcs Original Tahu Sumedang, 2 pcs Lontong, and 1 pcs
Sambal. Tahu Kremes / Cup is Rp. 6.000,00 contains 4 pcs Tahu Kremes, 2 pcs Lontong, and 1 pcs
Sambal.
C.
Place
Our
product can be found on bazaar in SMKN
2 Sumedang.
D.
Promotion
The
promotion is carried out by spreading brochures and personal selling.
CHAPTER III
BUDGETING
No.
|
Name
of Product
|
Quantity
|
Purchasing
Price
|
Selling
Price
|
Total
Expense
|
Total
of Selling Price
|
Profit
|
1.
|
Original
Tahu Sumedang / Cup (4
pcs)
|
10
|
Rp. 1.200,00
|
Rp. 2.500,00
|
Rp. 12.000,00
|
Rp. 25.000,00
|
Rp. 13.000,00
|
2.
|
Tahu
Kremes / Cup (4 pcs)
|
10
|
Rp. 1.500,00
|
Rp. 3.500,00
|
Rp. 15.000,00
|
Rp. 35.000,00
|
Rp. 20.000,00
|
3.
|
Lontong
|
20
|
Rp. 400,00
|
Rp. 500,00
|
Rp. 8.000,00
|
Rp. 10.000,00
|
Rp. 2.000,00
|
4.
|
Sambal
|
10
|
Rp. 800,00
|
Rp. 1.500,00
|
Rp. 8.000,00
|
Rp. 15.000,00
|
Rp. 7.000,00
|
TOTAL
|
Rp.
85.000,00
|
Rp. 42.000,00
|
3.1
Cash
flow
Gross Margin = Rp.
42.000,00
Promotion = Rp. 3.000,00
Wrapping = Rp. 3.000,00
Transportation = Rp. 4.000,00
Rp. 10.000,00 _
Profit = Rp. 32.000,00
3.2
Percentage
Profit
Percentage of Net
Profit = Net Profit x 100%
The
total of Selling
= Rp. 32.000,00 x 100%
Rp. 85.000,00
=
37,6 %
3.3
Cost
Estimation
·
Tahu
Sumedang
|
4
pcs @10
|
x
|
Rp. 1.200,00
|
=
|
Rp. 12.000,00
|
·
Tahu
Kremes
|
4 pcs @10
|
x
|
Rp. 1.500,00
|
=
|
Rp. 15.000,00
|
·
Lontong
|
20
pcs
|
x
|
Rp. 400,00
|
=
|
Rp. 8.000,00
|
·
Sambal
|
10
pcs
|
x
|
Rp. 800,00
|
=
|
Rp. 8.000,00 +
|
|
|
|
|
|
Rp. 43.000,00
|
a.
Capital
b.
Selling
Estimation
·
Tahu
Sumedang
|
4
pcs @10
|
x
|
Rp. 2.500,00
|
=
|
Rp. 25.000,00
|
·
Tahu
Kremes
|
4 pcs @10
|
x
|
Rp. 3.500,00
|
=
|
Rp. 35.000,00
|
·
Lontong
|
20
pcs
|
x
|
Rp. 500,00
|
=
|
Rp. 10.000,00
|
·
Sambal
|
10
pcs
|
x
|
Rp. 1.500,00
|
=
|
Rp. 15.000,00 +
|
|
|
|
|
|
Rp. 85.000,00
|
c.
Percentage
of Net Profit
Selling
Cost =
Rp. 85.000,00
Purchasing
Cost =
Rp. 43.000,00 -
Gross
Margin
Rp. 42.000,00
Promotion =
Rp. 3.000,00
Wrapping =
Rp. 3.000,00
Transportation = Rp. 4.000,00 -
Profit = Rp. 32.000,00
Net
of Profit =
Rp. 32.000,00 x
100%
The
Total of Selling =
Rp. 85.000,00
=
37,6 %
CHAPTER IV
CLOSING
4.1 Conclusion
Tahu Sumedang is one of traditional food in Sumedang. Our
product is different from the other tofu because Tahu Sumedang has different
appearance, it is crispy outside and soft inside. It can be consumed by all people
because it is made from soybeans containing high protein.
Based
on the explanation, we can conclude that:
1. The
purpose of our business is to promote local product and to increase society’s
income.
2. This
business has good prospect to be developed.
3. The
profit percentage of my business is 37,6 %.
Tnks for information Business proposal project
BalasHapusYou're welcome. :)
BalasHapusThanks for information 😊
BalasHapusthank,s Dhina
BalasHapusMakasih kak
BalasHapusApakah Format proposal nya brsifat international kk?
BalasHapusthanks dina
BalasHapuspolos dan sederhana, mr pedro adalah orang yang paling baik dan petugas pinjaman terbaik di layanannya. kami memiliki jalan yang sangat bergelombang selama seluruh proses renovasi bisnis kami, karena keadaan kehabisan dana. mr pedro tetap di atas semua pihak untuk memastikan semuanya tetap pada jalurnya untuk memenuhi tenggat waktu yang ketat untuk menutup pinjaman kami. kami menghargai semua yang dia lakukan untuk kami dan kami sangat merekomendasikan dia dan perusahaan pinjamannya kepada siapa pun yang ingin mendapatkan pembiayaan. terima kasih kembali pak pedro. hubungi mr pedro jerome di: pedroloanss@gmail.com juga di whatsapp: +1-8632310632.
BalasHapus